The Editor's Letter of Elle UK 09/11.
"In a meeting at Elle HQ last week, we were debating the role that our
magazine plays in your life each month (or each day, taking into account
elleuk.com, Facebook and Twitter). What I think it comes down to this:
taking creative talent - designers, writers, stylists, actors, photographers, make-up
artists, musicians, the incredible ELLE team - and showcasing it to
INSPIRE INDIVIDUALITY. Because fashion can be intimidating. In my days as an ELLE reader, before I started working here four months ago, I was excited whenever
I saw something I already owned among the pages - it was a validation of my taste.
But I misunderstood what ELLE is really about. It is not here to say there is a right or
wrong way to wear something. It is here to share the excitement and BEAUTY that
exists in the fashion world and the creative industries that surround it, to tell you about
the things our insider ACCESS has discovered - a hot new label, a searing debut novel,
a wrinkle-reducing serum. Of course, we want to show you the trends that capture the
zeitgeist, but what we're really aiming to do is to inspire you to interpret them your way. Yes,
to PUSH YOUR BOUNDARIES a little, with the confidence to walk in to the menswear department perhaps or to seek out the perfect pair of trousers for an androgynous look, or follow our step-by-step hair guide to this season's new bun, but really, just to be you.
magazine plays in your life each month (or each day, taking into account
elleuk.com, Facebook and Twitter). What I think it comes down to this:
taking creative talent - designers, writers, stylists, actors, photographers, make-up
artists, musicians, the incredible ELLE team - and showcasing it to
INSPIRE INDIVIDUALITY. Because fashion can be intimidating. In my days as an ELLE reader, before I started working here four months ago, I was excited whenever
I saw something I already owned among the pages - it was a validation of my taste.
But I misunderstood what ELLE is really about. It is not here to say there is a right or
wrong way to wear something. It is here to share the excitement and BEAUTY that
exists in the fashion world and the creative industries that surround it, to tell you about
the things our insider ACCESS has discovered - a hot new label, a searing debut novel,
a wrinkle-reducing serum. Of course, we want to show you the trends that capture the
zeitgeist, but what we're really aiming to do is to inspire you to interpret them your way. Yes,
to PUSH YOUR BOUNDARIES a little, with the confidence to walk in to the menswear department perhaps or to seek out the perfect pair of trousers for an androgynous look, or follow our step-by-step hair guide to this season's new bun, but really, just to be you.
So that's what I want you to remember as you read this September issue, the
annual feast of autumn/winter's most EXCITING TRENDS. Within these pages,
I guarantee you will find something that inspires you: make sure you act on it.
annual feast of autumn/winter's most EXCITING TRENDS. Within these pages,
I guarantee you will find something that inspires you: make sure you act on it.
Jennifer Dickings, acting editor"
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